Denmark is known for its strong sports culture, and the sporting goods industry is an important part of the country’s economy. The Danish sporting goods market is valued at around 2.5 billion EUR, and it is considered to be one of the most developed in Europe.
The Danish sporting goods industry is known for producing high-quality products, many of which are exported to other countries. The industry is made up of both large and small companies, and it covers a wide range of products including athletic footwear, sports apparel, and equipment for various sports such as football, handball, and cycling.
In recent years, the Danish sporting goods industry has been growing due to a number of factors, such as an increasing interest in health and fitness, a growing population, and a rise in disposable income. The e-commerce sector also has been expanding, with many sporting goods companies now selling their products online.
The government of Denmark also actively support the Industry through various funding and incentive schemes, R&D and innovation programs, and by investing in sports infrastructure. This has helped the Industry to stay competitive and provided a growth opportunities.
One of the most popular sport in Denmark is Football and Cycling, thus the Industry also caters to these sports, by producing specific equipment, accessories and sportswear, providing a wide range of choices for both professional and amateur athletes.
Overall, the Danish sporting goods industry is a well-developed and innovative market with a strong focus on quality and sustainability. If you are interested in doing business in this industry, Denmark can be a good market to consider, whether as an importer or exporter of sporting goods.