Top B2B eCommerce Platforms Driving Growth
B2B eCommerce platforms are transforming the way businesses buy and sell. From manufacturers to wholesalers to large-scale distributors, the digital shift is no longer a nice-to-have—it’s a necessity. According to Google Trends, search interest in “B2B eCommerce Platforms” has steadily risen over the past few years, surging even more in 2024 as businesses continue to prioritize online presence and operational efficiency.
These platforms are designed to handle bulk orders, offer customizable pricing structures, manage complex payment systems, and integrate with ERP and CRM tools. What’s different from B2C? In B2B, it’s all about relationships, contract pricing, and repeat large-volume purchases. That means the technology supporting it has to be robust, scalable, and highly tailored.
If you’re a business looking to shift or upgrade your eCommerce operations, choosing the right platform can make a massive impact on revenue and customer satisfaction. Let’s explore the top B2B eCommerce platforms that are helping companies scale faster in 2024.
Shopify Plus: From B2C Roots to B2B Powerhouse
Shopify isn’t new to the eCommerce game. Known for powering thousands of DTC stores, Shopify Plus has now become a serious contender in the B2B space. It’s cloud-based, easy to set up, and offers incredible flexibility for businesses that want to manage wholesale and retail catalogs simultaneously.
Why Shopify Plus is winning:
- Multi-channel selling: Seamlessly sell across online stores, marketplaces, and even social platforms.
- Custom pricing and wholesale functionality: With customer segmentation, tiered pricing, and tax-exempt accounts, it handles diverse B2B requirements.
- Speed and scalability: Handles high order volumes without breaking a sweat.
- Integration ecosystem: Works with leading CRM tools, ERPs, and inventory management systems.
Big names like Heinz and Staples have doubled down on Shopify Plus, pushing their B2B operations into fully operational online storefronts. Its API capabilities and extensive app store make it flexible enough to evolve as business needs grow.
BigCommerce B2B Edition: Flexibility Meets Function
Next up is BigCommerce B2B Edition, which stands tall with a specialized focus on complex B2B workflows. What makes it unique is the open SaaS model—it balances the controlled nature of SaaS with the flexibility of Open Source.
Where BigCommerce shines:
- Advanced APIs: Ideal for businesses needing custom ERP or CRM integrations without hiring a full dev team.
- Pricing flexibility: Quote management, customer group-based pricing, and dynamic rate adjustments.
- Punchout catalog support: Works with procurement systems, which is a must-have for larger enterprise deals.
- Multi-storefront capabilities: Easily spin off several branded storefronts under a single backend.
It’s the go-to for brands like Avery Dennison and TYGRIS. Their purchasing workflows, which once relied on manual contracts and email chains, are now automated and efficient—thanks to BigCommerce.
Magento Commerce (Adobe Commerce): Highly Customizable, Built for Scale
If your company needs full control and has a dedicated IT or dev team, Adobe Commerce (formerly Magento Commerce) is still one of the top giants. It offers unmatched customization, scalability, and support for global reach.
Adobe Commerce key advantages:
- Robust catalog management: Supports thousands of SKUs with layered navigation and multiple warehouse support.
- B2B-specific features: Negotiable quotes, requisition lists, custom pricing per company, and credit control.
- Enterprise performance: Ideal for businesses managing various warehouses or international shipping rules.
Magento’s open-source origins give developers massive room to create deeply tailored checkout experiences, which aligns well with companies like HP and Helly Hansen. But be ready—it’s resource-intensive and not plug-and-play unless you partner with an agency or internal tech team.
OroCommerce: Built Entirely for B2B
Most platforms started with B2C and pivoted to support B2B. But OroCommerce was built from the ground up for B2B transactions. Founded by Magento’s former CTO, this platform focuses on highly individualized experiences for different buyer roles and companies.
Why OroCommerce stands out:
- Business logic overlay: Custom quoting, multi-tiered approval workflows, and back-office integrations come standard.
- Multi-organization management: Serve various regions, subsidiaries, or buyers from a unified backend.
- Integrated CRM: OroCRM is tightly built into the core product.
It’s popular with mid-to-large enterprises in manufacturing and distribution. Companies like Animal Supply Co. use OroCommerce to manage millions in B2B orders seamlessly, with each partner accessing their own dashboard and pricing structure.
NuOrder by Lightspeed: B2B for Fashion and Lifestyle
For fashion brands and lifestyle companies, NuORDER is a standout player. Now owned by Lightspeed, it’s purpose-built for wholesale eCommerce and digital line sheets.
What makes NuORDER ideal for B2B fashion business:
- Digital showrooms: Clean interfaces prioritize style, lookbooks, and brand storytelling.
- Buyer collaboration tools: Retail buyers can place large seasonal orders directly within the platform.
- Style matrix and visual merchandising: Supports color variants and bulk ordering via grid views.
Brands like Rhone, Steve Madden, and Lacoste rely on NuOrder to streamline their seasonal buying cycles. It’s especially useful for trade show off-seasons, where digital presentations can boost year-round B2B pipelines.
Salesforce Commerce Cloud: Built for Multi-Layered Experiences
Already a household name in CRM, Salesforce expanded deep into the eCommerce space with Salesforce Commerce Cloud. With a B2B-specific solution geared toward large enterprises, it thrives on data connectivity.
Powerful B2B benefits with Commerce Cloud:
- Unified customer view: Data from Sales, Service, and Commerce live in one ecosystem.
- AI-powered personalization: Einstein AI suggests orders, bundles, and reorder timings based on buyer behavior.
- Headless availability: Best for brands wanting custom front-end design flexibility.
If you’re already using Salesforce CRM, the eCommerce tie-in is a no-brainer. Canon and Coca-Cola are proof that this solution can flex around even the most multi-layered buyer journeys.
Comparing Platform Features at a Glance
Here’s a side-by-side quick view to help position the top platforms:
| Platform | Best For | Customization | B2B Features | Ease of Use |
|---|---|---|---|---|
| Shopify Plus | Growing businesses & retail-focused B2B | Moderate | Yes | High |
| BigCommerce B2B | Complex workflows, mid-to-large enterprise | High | Yes | Moderate |
| Adobe Commerce | Enterprise with dev resources | Very High | Yes | Low |
| OroCommerce | Wholesale and industrial B2B | Very High | Yes | Moderate |
| NuORDER | Fashion & lifestyle brands | Moderate | Yes | High |
| Salesforce Commerce Cloud | Large, data-driven enterprises | High | Yes | Moderate |
Choosing the Right Platform for Your Business
Start by evaluating your average order value, SKU volume, and buyer behavior. If your buyers expect personalized catalogs and bulk pricing, prioritize a platform with advanced quoting systems. Leaning toward international markets? Make sure the platform can handle multi-currency and multi-language functionality out of the box.
If you’re still unsure where to land, consider this analogy: Shopify Plus is like an iPhone—it works right out of the box with tons of apps. Magento is like Android for engineers—you can do anything, but it requires know-how. Salesforce is more like a Swiss Army knife, great if you already use its other tools.
What’s Next for B2B eCommerce in 2024?
According to a recent report by Statista, B2B eCommerce gross merchandise volume (GMV) is projected to surpass $20 trillion globally by 2027. AI integrations, progressive web apps (PWAs), and demand for hyper-personalized shopping experiences are shaping platform innovation.
Some emerging trends to watch:
- Voice-enabled B2B search and ordering—especially for logistics-reliant industries.
- First-party data utilization via CRMs and CDPs for tailored ordering portals.
- Mobile optimization for purchasing managers working on-the-go.
- B2B marketplaces enabling smaller brands to get discovered through multi-supplier platforms.
Whether you’re just stepping into the B2B eCommerce space or upgrading from a legacy system, investing in the right platform today can guarantee growth and competitive edge tomorrow. And above all, your buyers will thank you for saving them time and hassle.
Explore these platforms in-depth, connect with other businesses who’ve implemented them, and test demos. To thrive in 2024, your eCommerce stack should not just support your business but accelerate it.
For more insights on building B2B systems that scale, check out our resource hub on Digital Commerce 360.
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Geographic relevance: United States and international markets.