Top B2B eCommerce Platforms Transforming 2024
The way businesses buy and sell from each other is changing rapidly, and B2B eCommerce platforms are at the heart of this shift. In 2024, companies are demanding smarter, faster, and more flexible tools to handle bulk transactions, manage digital catalogs, and improve customer experiences.
This rise in digital transformation has led to an increasingly competitive landscape where platforms are racing to offer automation, personalization, real-time inventory, and ERP integrations. Based on Google Trends, searches for B2B eCommerce platforms have surged in recent months — an indicator of how critical these solutions have become.
If you’re a wholesaler, manufacturer, or retailer selling to other businesses, choosing the right platform could be the game-changer for your growth in 2024. Let’s take a deep dive into the leading B2B eCommerce platforms shaping the industry this year.
Why B2B eCommerce Is Booming in 2024
B2B commerce has gone from conference calls and emailed purchase orders to seamless online storefronts and integrated CRMs. This transformation is driven by several key forces:
- Buyers want self-service: Today’s B2B buyers prefer researching products and making purchases on their own—often outside business hours.
- Millennial decision-makers: Millennials are now leading procurement teams, and they expect Amazon-like experiences when buying for business.
- Cost efficiency and speed: Digital platforms reduce manual errors and streamline order processing, saving time and money.
- Data-driven sales: With analytics and automation tools, businesses can optimize pricing, forecasting, and inventory management.
Let’s now explore the top B2B eCommerce platforms that are leading the race in 2024, based on innovations, usability, scalability, and third-party ecosystem support.
1. Shopify Plus
Known primarily for B2C commerce, Shopify Plus has made substantial investments to attract B2B merchants. In 2024, Shopify Plus now offers integrated B2B features with tools for company profiles, custom pricing, payment terms, and volume discounts—all within their existing admin.
What makes Shopify Plus stand out this year is how it merges B2C and B2B in one place. Firms can serve both consumers and professional buyers without duplicating systems. The result is cleaner operations, shared inventory tracking, and faster content deployment.
It’s also extensible with ERP systems like NetSuite, Microsoft Dynamics, and Acumatica. With robust APIs and thousands of third-party apps, Shopify Plus continues to be a flexible option for scaling businesses.
Key Features:
- Custom B2B storefronts with branded portals
- Workflow automation for purchase orders and invoicing
- Integrated wholesale and DTC sales
- Multi-location inventory and warehouse support
2. BigCommerce B2B Edition
BigCommerce is increasingly favored by mid-sized manufacturers and suppliers. Their B2B Edition delivers powerful native features alongside open APIs, offering true composable commerce capabilities in 2024.
This year, BigCommerce’s B2B tools include advanced approval workflows, customer-specific pricing, buy-now-pay-later options, mobile-first templates, and punchout catalog integration with buyer procurement systems like Ariba or Coupa.
According to a 2024 Statista ranking, BigCommerce scored among the top three in merchant satisfaction for B2B usability.
Pros of BigCommerce B2B:
- Open SaaS architecture for flexibility
- Built-in Net Terms and invoicing tools
- Cart-level customer segmentation
- Support for multi-region, multi-currency buyers
3. Adobe Commerce (Magento)
Adobe Commerce, formerly Magento, remains a strong contender in 2024 for enterprise brands that require deep customization. With its comprehensive feature set, Adobe Commerce empowers B2B operations with custom quote workflows, requisition lists, advanced shipping, and tiered pricing.
However, keep in mind that Adobe Commerce is not a plug-and-play solution. It leans heavily on skilled developers and system integrators to unlock its full potential. That makes it a preferred solution for large B2B companies with complex catalogs and global operations.
Its flexibility allows brands to build tailored experiences for every customer tier, something increasingly demanded in B2B personalization strategies.
Noteworthy Features:
- Headless architecture for custom storefronts
- Built-in quote negotiation tools
- Dynamic pricing and contract terms per account
- Inventory sync across multiple channels
4. OroCommerce
OroCommerce is purpose-built for B2B commerce—and it shows. Developed by a team that includes former Magento engineers, it offers one of the most complete B2B experiences in the market, with deep CRM capabilities embedded directly into its architecture.
One standout feature in 2024 is Oro’s support for complex buyer hierarchies. Whether it’s multiple decision-makers within one company or segmented purchasing power across departments, Oro handles these intricacies with ease.
Highlights:
- CRM and eCommerce in a single platform
- Support for multiple price lists and currencies
- Customer-specific catalogs and permissions
- Open-source model for full backend control
In addition, Oro offers strong API support for integration with ERP and inventory systems, making it a strong fit for manufacturers and industrial distributors.
5. NuORDER by Lightspeed
NuORDER focuses on wholesale eCommerce, helping brands manage season-based B2B ordering—especially in fashion and consumer goods.
In 2024, NuORDER has advanced its merchandising tools, allowing buyers to preview assortments in a visual, interactive interface. It also improves on purchase forecasting and reordering processes through AI-enabled insights.
Targeted Features for B2B:
- Virtual showroom for B2B buyers
- Instant reorder and stock checking tools
- ERP and POS integrations
- Mobile app for iOS and Android buyers
For lifestyle and retail brands that rely heavily on distributor relationships, NuORDER provides an attractive visual-first buying experience that reduces reliance on trade shows.
6. Salesforce Commerce Cloud (B2B)
For those already invested in a Salesforce ecosystem, the B2B arm of Commerce Cloud is an ideal extension.
In 2024, Salesforce has doubled down on personalization and AI-driven recommendations, thanks to their Einstein AI suite. This helps B2B sellers not just convert leads but also optimize upsells and renewals based on account history and behavior.
The built-in CRM connection ensures every touchpoint—sales rep call, self-service order, or support ticket—is part of a unified customer story. That type of customer 360° view is invaluable in B2B sales cycles.
Why It’s Gaining Ground:
- Full integration with Sales Cloud and Service Cloud
- Smart predictive pricing tools via Salesforce AI
- Support for industry-specific storefront templates
- Punchout and EDI capabilities
Comparison Table: Top B2B eCommerce Platforms in 2024
| Platform | Best For | Key Strengths | Complexity Level |
|---|---|---|---|
| Shopify Plus | Growing B2B/B2C brands | Unified B2C + B2B, fast onboarding | Low |
| BigCommerce | Mid-sized B2B merchants | Open SaaS flexibility | Medium |
| Adobe Commerce | Enterprises with complex platforms | Rich customization & integrations | High |
| OroCommerce | Industrial & manufacturing firms | Built-in CRM + B2B logic | High |
| NuORDER | Fashion & CPG wholesalers | Visual catalogs + preorders | Medium |
| Salesforce Commerce | Legacy CRM users | Unified buying journey | High |
How to Choose the Right B2B Platform in 2024
Selecting a B2B eCommerce platform isn’t just a tech decision—it’s a growth strategy. Here are a few practical tips to help guide your decision:
- Match features to your buyers’ behavior. Do your clients prefer self-service? Would they use mobile apps? Are they international?
- Scalability and cost of ownership. Ensure the platform scales with your order volume and doesn’t require major replatforming in the near future.
- Integration familiarity. Go for a solution that connects easily with your ERP, CRM, and inventory systems with minimal custom code.
- Ease of use for internal teams. Don’t underestimate UI simplicity for marketing, sales, and operations teams.
Platforms today have become a vital interface between the sales team, supply chain, and customer relationships. With the right mix of flexibility, data, and automation, B2B companies can unlock tremendous efficiency and revenue growth online.
Wrapping Up
2024 is shaping up as a breakout year for B2B eCommerce. Whether you’re a wholesaler, manufacturer, distributor, or retailer serving other businesses, upgrading your digital infrastructure is no longer optional — it’s necessary for staying competitive.
The platforms leading the pack—Shopify Plus, BigCommerce, Salesforce, OroCommerce, NuORDER, and Adobe Commerce—each offer unique advantages. Your ideal fit will depend on your size, industry, and business goals. Either way, choosing a platform that delivers both stability and innovation will be key to thriving in the evolving B2B landscape.
If you’re considering a platform upgrade or building a new B2B channel, now is the time to explore demos, request trials, and build a roadmap that aligns with your customer expectations and internal workflows.
Stay tuned for more updates on the evolving world of B2B commerce trends by subscribing to our newsletter or visiting our blog hub.
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